The advice that is often given is “Don’t put all your eggs in one basket.” This means it’s better to diversify rather than risk everything on one thing.
With the recent decline of Meta Facebook and Instagram, it’s worth asking: Is it wise to invest all my advertising on social networks? While many would say yes, citing their cost-effectiveness and wide reach, it’s important to consider diversifying across various mass media (TV, radio, billboards, magazines, etc.) and digital platforms (Facebook, Instagram, Google Ads, YouTube, TikTok, LinkedIn, etc.). The healthiest approach for a brand is to diversify its advertising efforts.
Successful brands have a few things in common. Firstly, when consumers purchase a product or service, a portion of that sale directly contributes to the brand’s marketing and advertising efforts. Additionally, they avoid cutting back on advertising, as they understand that competitors may take advantage of any dip in visibility. They also maintain a diversified use of media, understanding that different approaches are needed to engage consumers effectively.
While diversifying media and campaigns requires a larger investment, a well-planned budget should accommodate this. Diversifying not only ensures brand presence during social media downtimes but also maintains consistent communication with consumers and potential customers, leading to better long-term stability and increased sales.
– By Yonhel Flores
The opinions expressed are solely the responsibility of the author. Flow Marketing Group does not accept responsibility for any sensitivity or offense caused by the author’s opinions.