McDonald´s new strategy to attract more costumers

McDonald´s plans to introduce new breakfast menus in November for the first time in a decade.

 

Debuting a $6 Classic Meal Deal on November 1.

For that amount, customers can buy one entrée, a small fry, a drink or sweet tea of any size, and an apple pie or seasonal pie.

McDonald´s who launched its all-day breakfast menu in October 2015, continues to look for new ways to attract customers with low-priced proposals.

The company based in Chicago also reported that its turnover so far this year amounted to the US $ 15,862 million, representing a decrease of 9% compared to the US $ 17,480 million that entered between January and September of last year.

Enables us to attract different customer segments, ultimately driving traffic into our
restaurants while protecting margin,” said Morgan Flatley, the chief marketing officer of McDonald´s  US.