A regional gas station group with different market segments along with the competition of companies from home and abroad that are establishing locally and to include the COVID-19 pandemic need to strategize how to position their brand between Mexicali Baja California, Hermosillo Sonora, and Guaymas Sonora by creating brand relaunching campaigns to promote it and convince their market segment that is a 100% Mexican company that is on their client’s side every time.

Marketing, graphic design and advertising.