ClientCerveza Cucapá
ProyectBrand Image Renewal

Cerveza Cucapá

When launched, the largest craft beer in Mexico had a pretty serious design, so we made the right changes in order to redirect the brand to their core market. At the same time, we looked for a way to promote the Cucapá concept, using different names for the different flavors of beer like La Migra, La Green Card, Runaway, Lowrider, Baja Buggy, each one wearing a unique label that makes it easier to recognize in the fridges.