Dove Legacy

Over the past decade, Dove has established itself as a brand that initiates conversation about real beauty and self-esteem. It latest long-form spot, “Legacy,” at less than three minutes, is shorter than other recent Dove films, but it drives the point home: How girls feel about their beauty starts with how their mothers about theirs.

In the film, made by Ogilvy Paris, five women are asked to write two lists: what they like and don’t like about the way they look. Then their daughters are asked the same questions, and we watch the mothers read their daughters’ lists.