Developing a product without any real competitors in the market is twice as hard because a lack of experiences with it diminishes the attention it gets.Because of this, market segmentation was the ideal approach since day 1. Empathy was a key ingredient too. In the United States of America, 7 out of 10 persons have one or more tattoos, so the result we got is that of a product that has expanded from its original segment to the rest of the population, gaining popularity each day.

Logo, branding and packaging.