Blog

McDonald´s new strategy to attract more costumers

McDonald´s plans to introduce new breakfast menus in November for the first time in a decade.   Debuting a $6 Classic Meal Deal on November 1. For that amount, customers can buy one entrée, a small fry, a drink or sweet tea of any size, and an apple pie or seasonal pie. McDonald´s who launched...
Read More

Sears is ready to say goodbye

Sears reportedly filing for bankruptcy in the US, but success with Slim in Mexico Is ready to say goodbye this Sunday, after 125 years in the market. Agencies in the United States reported that the chain is preparing to declare bankruptcy in the coming days before an expiration debt of 134 million dollars (mdd) in...
Read More

How great logos were started

Created by the Miami Ad School, these print ads for Sharpie cleverly show how great logos were started with the brand’s marker pens.
Read More

Don Draper Phrases

A must see T.V series for every Publicist and Marketer is Mad Men. Throughout its 7 seasons , fans around the world have received the lessons from the main character, Don Draper, partner at a fictional advertising agency Sterling Cooper, whose creative outside the box thinking have changed the wall advertising was perceived, his teachings...
Read More

Dove Legacy

Over the past decade, Dove has established itself as a brand that initiates conversation about real beauty and self-esteem. It latest long-form spot, “Legacy,” at less than three minutes, is shorter than other recent Dove films, but it drives the point home: How girls feel about their beauty starts with how their mothers about theirs....
Read More